Will fabric become the traffic code for men's sportswear private labels?
In the men's sportswear market, fabric is one of the most important factors. While style reflects fashion and market trends, the main thing is that ladies need to wear comfortable, flattering and breathable clothes when they exercise, and these clothes should also have a variety of properties such as abrasion resistance, elasticity and water resistance.
For example, Lululemon launched Luon fabric, which combines polyester, spandex and linen material, not only breathable, but also very soft; and Under Armour's HeatGear fabric, which is made of special fibers that can quickly absorb sweat and discharge to keep the body dry. High-quality fabrics can improve the texture and quality of sportswear, increasing consumers' desire to buy and loyalty. Choosing different fabrics can meet the needs of different sports scenarios and give consumers a better experience.
Therefore, with the styles being more or less the same, choosing the right fabric is the key to designing an excellent men's sportswear, and is the key code that will make you stand out in the sportswear market.
Common fabrics for men's sportswear include cotton, polyester, nylon, stretch silk and so on. Among them, cotton is one of the most popular fabrics because it is soft, sweat-absorbent, breathable, environmentally friendly, and relatively inexpensive. Polyester and nylon are more wear-resistant and durable, suitable for high-intensity sports, such as long-distance running and basketball. And stretch silk is the most suitable fabric for swimwear, yoga and other sports that require high elasticity.
Therefore, choosing the right fabric is very important for the brand side and can directly affect the market performance and brand image of the product. What you need to do now is to work with a stable sportswear supplier who can provide a wide range of fabrics. This will directly reduce your costs and get recommendations for the most appropriate fabrics for your category.
Like HUCAI, we have a stable fabric supplier that we have been working with for over 20 years, and we are only half an hour away from the largest fabric market in China, so we are able to meet our customers' fabric sourcing needs.
If you want to further improve the competitiveness of your men's sportswear brand and gain more value through fabric advantage, please contact us for more information!