How Production Timelines Differ Between OEM and ODM Sportswear Models
OEM offers faster sample development when designs are ready; ODM requires additional concept development time but supports innovation. Learn how timelines vary and how to plan production for your next sportswear collection.
1. OEM vs ODM Production Timeline Overview
| Model | Who provides design | Sample development | Bulk production | Ideal for |
| OEM | Brand | 7–10 days | 30–45 days | Existing designs, repeat orders |
| ODM | Factory | 10–21 days | 30–45 days | New concepts, design assistance |
*Bulk timeline based on confirmed materials and approved pre-production samples. ➡ Main difference lies in sample development speed — not production time. Once the sample is approved and materials are ready, OEM and ODM follow similar production timelines. | ||||
2. How OEM and ODM Affect Project Speed
2.1 OEM (Design provided by brand)
-Faster sampling since patterns, specs, and concept are defined.
-Suitable for brands with an internal design team or when repeating proven items.
-Best for seasonal reorders or when launching updated versions of existing products.
2.2 ODM (Design developed by manufacturer)
-Additional time needed to refine concept, pattern adjustment, and technical validation.
-Usually extends sample lead time by 1–2 weeks.
-Streamlines process once design direction and target functionality are confirmed.
ODM can be time-efficient if the manufacturer already has reference patterns or fabric suggestions relevant to the project.
3. Factors Influencing Timelines in Both Models
| Impact Factor | OEM | ODM |
| Tech pack completeness | Major | Critical |
| Fabric availability | Same | Same |
Revision rounds | Less frequent | More likely |
Need for design consultation | Minimal | Higher |
Fit & function testing | Required | Required |
| Bulk lead time | Same | Same |
ODM may extend process if brand feedback loops are slow; OEM may still face delay if tech pack information is incomplete. | ||
4. Which Model Works Best in Specific Scenarios?
4.1 When to Choose OEM (Original Equipment Manufacturer)
OEM is ideal when your brand already has a finalized design or an established product specification. It works best for:
-Producing existing designs, where the factory follows your technical pack and requirements.
-Reordering proven best-selling styles, ensuring consistency and faster turnaround.
-Meeting a tight launch deadline, as OEM focuses purely on manufacturing without the need for concept development.
OEM is most suitable when your design direction is clear and you only need a reliable manufacturer to execute production efficiently.
4.2 When to Choose ODM (Original Design Manufacturer)
ODM is recommended when you need support with product development or creative input. It’s the right choice for:
-Launching a new product line or testing a new trend, where concept development happens collaboratively.
-Experimenting with fabric innovation, requiring technical expertise and prototype iteration.
-Brands without in-house design capability, leveraging the manufacturer’s design and patternmaking strengths.
ODM is ideal for brands looking to co-develop products, explore new materials, or create category-leading designs from concept to execution.
5. Considering Both Models for Your Next Collection?
If you are evaluating OEM vs. ODM for upcoming activewear development:
Sample lead time:
-OEM: 7–10 days
-ODM: 10–21 days depending on design depth
-Bulk production: 30–45 days under confirmed materials
-MOQ options available from 100 pcs/style
📩 If you'd like to assess which model suits your project timeline best, feel free to share your collection plan or sample references — we can provide a development schedule.
