4 Steps to Creating a sustainable Mens Sportswear brand
With sustainability impacting fast fashion across the board and becoming part of people's fashion outlook, the sports or fitness industry is catching up, with research showing that 82% of people are willing to pay more for organic workout wear (made from 100% recycled materials) for exercise, demonstrating the need for brands to create sustainable sportswear.
In this blog, you'll find out how best to build a private sustainable sportswear brand, and if you haven't already, hopefully the following tips will help you.
1. Get inspired
Even if you already have an idea for a sustainable mens sportswear brand, don't underestimate the importance of researching your competitors. Do your homework and browse your favorite sites. There's nothing wrong with taking inspiration from multiple sources to help you create a unique fitness label. You can look to your competitors for inspiration and think about why they inspire you. Is it the bright colors, recycled textiles, intricate fabric construction? Or an environmental marketing campaign? Of course the most important thing is you through the contrast, what would you do differently or better?
2. Define your competitive advantage
The market for sustainable sportswear is still relatively small, so be assured you're on the right track. But to make your sportswear brand stand out, you need to differentiate it from existing products. Make sure that anyone can be your ideal customer, from the fitness-loving outdoor sports professional to the sustainability-conscious casual sportswear lover, you need to pinpoint the details of your sportswear to help narrow your focus and add value to your product.
3. Make sure the design is sustainable
Environmentally conscious buyers usually check for two things. What fabric a piece of clothing is made of and where it was produced allows us to take the next step in creating a sustainable sportswear brand. This step covers everything from fabrics, colors and graphics to the unique cut and strategic structure of your garment. You need to consider not only style and comfort, but also insulation to keep your customers both warm and cool, or use moisture wicking technology in your clothing to prevent odors. Stylish sportswear is great, but if it lacks substance, your brand may lose credibility.
4. Choose the right manufacturer
Choosing the right manufacturer is the most important stage in getting your mens sportswear brand. Professional manufacturers can not only advise on which textiles to use, but can even purchase them for you. What's more, you'll have a team of experts handling your collection while keeping you up to date on the progress of your order. HUCAI is a leading sportswear and outdoor apparel manufacturer in China, focusing on the entire apparel production process and implementing sustainable brand solutions. The technology we use for sustainable brand solutions meets environmental standards and brings long-term benefits to people and the environment.
As a sustainable clothing manufacturer, Hucai recognizes the social and environmental impact of clothing production. In addition, our brand practices are validated by the GRS (Global Recycling Standard), an international measure of recycled ingredients in the final product. Hucai's clothing production is reviewed and approved by GRS to minimize harmful environmental and chemical impacts on the environment.
If you need inspiration for your fitness label, please contact us now. As a manufacturing company specializing in sportswear, we help emerging and established sportswear brands transform their creativity into high-quality wearable clothing.